If You Cannot Control the Outcome, What Exactly Are You Managing? From attribution to contribution, and why the Strategic Portfolio becomes the true object of management
The last edition ended with a lantern. A plan lights the next few steps and says nothing about how the ground will move. Which leaves a harder question. If we cannot control the ground, what exactly are we holding? Organizations do not change society directly. They contribute through the choices they make about where to invest attention, capabilities, relationships and resources. For much of my career, I assumed that management was primarily about implementing programmes well. The assumption was understandable. Programmes are visible, fundable, reportable and manageable. They have objectives, budgets, workplans, indicators, timelines and accountability arrangements. When they are well designed and delivered with discipline, it is natural to believe the organization is managing effectively. Experience gradually complicated that belief. I began to meet organizations with strong individual projects that still produced only modest system-level change. Activities were implemented,...